Bruce Kasanoff

Bruce Kasanoff is the founder and president of Now Possible, a business strategy firm that helps companies identify and leverage profitable uses of sensor technologies.

The world’s largest marketing professionals organization, the Chartered Institute of Marketing, cited Bruce among their inaugural 2003 listing of the 50 most influential thinkers in marketing and business today.

He is author of the book, Making It Personal, which Publishers Weekly wrote offers "cutting-edge advice."

He is the co-author of the book, Business Evolves - Leadership Endures, which he authored in partnership with his clients at Russell Reynolds Associates.

Bruce was one of the original partners of the thought leadership firm, Peppers and Rogers Group, which he built with bestselling authors Don Peppers and Martha Rogers into an INC. 500 company.

Before joining Peppers & Rogers Group, Kasanoff was the interactive strategist at Ogilvy & Mather for IBM, and before that managed the IBM PC Company direct marketing account for the agency.